The main 860-square-foot salon, to the left of the staircase, has a louche fun house aura, with a high-concept illusion that Buñuel himself might have envied: Two-inch-thick burled-ebony veneered walls are engineered to appear as if they were peeling off at the top corners, revealing the pale, heavily ornamented 18th-century plaster surface below. Today, each room feels as though it might be in a different time or place, with its own logic. In just eight months, he and his regular team of artisans remade it, adding towering marquetry cabinets, spectacular moldings and faux marble surfaces to transform the place into a Baz Luhrmann-esque environment for his 25 or so employees, with a studio for his new podcasting company, a room dedicated entirely to the graphic fonts that are his specialty and a private chef who makes daily lunches for the staff. As soon as the LVMH sale went through, freeing him from day-to-day responsibilities for Buly (de Taillac-Touhami, whose sister is the jewelry designer Marie-Hélène de Taillac, still works for the brand as the head of strategy and marketing), he vacated the company’s offices in the Marais and moved to his current studio: a cavernous 7,000-square-foot Belle Époque-era event space. Despite the windfall, however, the self-taught Touhami - who was raised in the South of France in a family of working-class Moroccan immigrant farmers and, in his early 20s, was briefly homeless in Paris - is indefatigable. In 2021, he and his wife of 23 years, Victoire de Taillac-Touhami, 48, sold their fragrance company, Officine Universelle Buly - which has dozens of vintage-inflected boutiques throughout the world - to LVMH. In theory, at least, the 48-year-old has earned some downtime.
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